Venue: Ojha Campus, Dow University of Health Sciences, Karachi
The pharmaceutical industry in Pakistan has shown phenomenal growth in the last five years reaching out to a market size of Rupees 600bn+ in the year 2021. Local companies have shown greater resilience and surpassed the one-time multinational dominance in this industry. The process has created greater job opportunities in the field of Product Management, Sales, and Digital Marketing.
This diploma is geared for those graduates who want to make pharmaceutical marketing their career and attain higher positions in their existing jobs. Focus will be on the basics of product management to building strong brands, managing effectively a sales force and digitizing the entire pharmaceutical promotional activities in the digital and social media spectrum.
Objectives
After completing this course, the students/participants will be able to:
Gain solid understanding of key marketing concepts and skills
Perform situation analysis to assess market opportunities (SWOT)
Gather, analyze, and draw conclusions from market and environmental data
Develop marketing strategies (Segmentation, targeting, and positioning) to achieve company's objectives.
Use the 4 P's frame (Product, Place, Price, and Promotion) to help define the marketing elements needed for a successful product offering.
Build an effective marketing plan to promote a company's product and/or service.
Gain a deep understanding of the pharmaceutical industry landscape, including regulatory frameworks, drug development processes, and market dynamics.
Learn proven sales strategies, negotiation techniques, and relationship-building skills to drive successful interactions with healthcare providers and optimize sales performance.
Acquire leadership skills to effectively guide and inspire sales teams (Territory Management, Prospecting Selling skills) make strategic decisions, and manage challenging situations in the fast-paced pharmaceutical sales environment.
Program Contents
Introduction to Marketing of Pharmaceuticals
Product Life Cycle Management
Market Research and Analysis
Regulatory Environment and Compliance
Marketing Strategies and Tactics
Pricing and Reimbursement Strategies
Sales Force Management and Distribution
International Pharmaceutical Marketing
Emerging Trends in Pharmaceutical Marketing
Marketing Project and Case Studies
Sales Management
Field Sales Manager Role & Responsibilities
Customer Identification & Classification
Learning Fieldwork Skills
Hiring /Recruiting & developing field Sales team
Hospital Projects’ Working & Institutional Business Development Process
Methodology
Lectures, Group Discussions, Assignments, and Case Studies.
Program Duration
The program is of four-month duration.
Facilitators
Syed Shakeel Ahmed/ Raza Hasnain
Eligibility Criteria
Bachelors from HEC recognized educational institution in any area of study.
Participant Profile
This program is ideal for pharmaceutical sales representatives, marketing/ sales managers, team leaders, and professionals seeking to advance their careers in the pharmaceutical marketing/ sales sector. It is also beneficial for individuals transitioning from other marketing/ sales roles into the pharmaceutical industry.
Learning Investment
The fee for the entire program is Rs- 60,000 /- (Fees are Inclusive of All Taxes).
